Aileen has been working at the intersection of Fashion and Tech for the past 10 years and has over 28 years experience working as a senior commercial and PR executive in luxury fashion.
She is the CEO and Co-Founder of COLONII, a character, on-chain IP platform with a Gen Z and Alpha relevant population of avatars.
In 2021 Aileen was invited to join as an inaugural EIR at the The Fashioneering Lab, a premier consultancy and business development platform for the Luxury Fashion Industry. Aileen’s EIR advisory and mentor expertise includes Fashion B2B Technology, Web3, AI, AR/VR, social commerce and gaming.
Since 2021 Aileen has curated and installed London Fashion Week FRINGE Metaverse experiences for over three seasons with ASSET HAUS. This was also a format to develop defined digital workflows between AI tools and creative practice.
Over the past three years Aileen has worked with web3 digital wearable platforms and creators enabling them to secure customers and investment. In 2018 Aileen founded and launched SKMMP Virtual Showroom transforming the buyer and brand experience from an error filled manual process to a streamline automated and digital catalogue to support remote and in person Fashion Week and Wholesale showroom appointments. In 2018 Aileen pioneered the use of AR and holograms introducing the virtual ‘Fit Model’ to Fashion week. SKMMP provided buyers and wholesale agents with better order visibility through Business Intelligence data and analytics via SKMMP proprietary dashboards. Anticipating the growth of DPC, digital product creation, in 2020 SKMMP created and launched a digital workflow Digital Asset Management portal to ‘self service’ and ultimately speed up the collection catalogue and digitisation process for low tech brands to adapt and employ. SKMMP introduced Voice AI in 2019 as a voice activated order interface to further speed up luxury catalogue orders and commercial interactions during fashion week.